What is Global Out of Home Tea Market?
The Global Out of Home Tea Market refers to the consumption and sale of tea outside the home environment, encompassing a wide range of venues such as cafes, restaurants, hotels, and other public places. This market is driven by the increasing popularity of tea as a preferred beverage choice among consumers who are seeking healthier alternatives to sugary drinks. The market includes various types of tea such as black tea, green tea, herbal tea, matcha, and oolong, each offering unique flavors and health benefits. The demand for out-of-home tea is fueled by the growing trend of socializing in cafes and restaurants, where tea is often consumed as part of a meal or as a standalone refreshment. Additionally, the rise of tea culture and the introduction of innovative tea-based beverages have further propelled the market's growth. The global out-of-home tea market is characterized by a diverse range of offerings, catering to different consumer preferences and tastes, making it a dynamic and evolving sector within the broader beverage industry. As consumers continue to seek convenience and quality in their beverage choices, the out-of-home tea market is poised for sustained growth and expansion.
Black Tea, Green Tea, Herbal Tea, Matcha Tea, Oolong Tea, Others in the Global Out of Home Tea Market:
Black tea, a staple in the Global Out of Home Tea Market, is renowned for its robust flavor and higher caffeine content compared to other teas. It is often the go-to choice for consumers seeking a strong, invigorating beverage. Black tea is commonly served in quick-service restaurants and cafes, where it is enjoyed both hot and iced. Its versatility allows it to be paired with various flavors, such as lemon or milk, making it a popular choice across different cultures. Green tea, on the other hand, is celebrated for its health benefits, including its antioxidant properties. It is a favorite among health-conscious consumers and is frequently offered in cafes and health-focused eateries. Green tea's subtle flavor profile makes it an excellent base for flavored teas, such as jasmine or mint, enhancing its appeal in the out-of-home market. Herbal tea, which is caffeine-free, is made from a variety of herbs, flowers, and fruits, offering a wide range of flavors and health benefits. It is particularly popular in wellness-focused establishments and is often consumed for its calming and soothing properties. Matcha tea, a finely ground powder of specially grown and processed green tea leaves, has gained popularity for its vibrant color and unique preparation method. It is commonly found in specialty cafes and is often used in lattes, smoothies, and desserts. Oolong tea, known for its distinct taste that falls between black and green tea, is appreciated for its complex flavor and aroma. It is a popular choice in Asian restaurants and tea houses, where it is often served as a traditional accompaniment to meals. The "Others" category in the Global Out of Home Tea Market includes a variety of specialty and regional teas that cater to niche markets and specific consumer preferences. These may include white tea, chai, and fruit-infused teas, each offering unique flavors and experiences. The diversity of tea types available in the out-of-home market ensures that there is something for every palate, contributing to the market's broad appeal and continued growth.
Quick Service Restaurants, Restaurants, Bars & Pubs, Hotels, Cafe/Coffee Shop Chains, Work Places, Outdoor, Others in the Global Out of Home Tea Market:
The Global Out of Home Tea Market finds extensive usage across various venues, each offering unique opportunities for tea consumption. Quick Service Restaurants (QSRs) are a significant segment where tea is often served as a refreshing beverage option alongside meals. The convenience and speed of service in QSRs make tea an ideal choice for on-the-go consumers seeking a quick and satisfying drink. Restaurants, ranging from casual dining to fine dining establishments, also play a crucial role in the out-of-home tea market. Here, tea is often served as a complement to meals, with a focus on pairing the right tea with specific dishes to enhance the dining experience. Bars and pubs, traditionally known for alcoholic beverages, have also embraced tea, particularly in the form of tea-infused cocktails and mocktails, catering to a growing demand for innovative and non-alcoholic drink options. Hotels, with their diverse clientele, offer tea as part of their hospitality services, from breakfast buffets to afternoon tea sessions, providing guests with a comforting and familiar beverage choice. Cafe and coffee shop chains are perhaps the most prominent players in the out-of-home tea market, offering a wide range of tea options, from classic brews to trendy tea-based concoctions. These establishments often serve as social hubs, where consumers gather to enjoy tea in a relaxed and inviting atmosphere. Workplaces have also become important venues for out-of-home tea consumption, with many offices providing tea as part of their employee amenities, recognizing its role in promoting relaxation and productivity. Outdoor events and festivals present another avenue for tea consumption, where mobile tea vendors and pop-up stalls offer refreshing tea beverages to attendees. The "Others" category includes a variety of settings such as educational institutions, healthcare facilities, and transportation hubs, where tea is offered as a convenient and comforting beverage option. The widespread availability and versatility of tea across these diverse venues underscore its enduring popularity and the significant role it plays in the global out-of-home beverage market.
Global Out of Home Tea Market Outlook:
In 2024, the global market for Out of Home Tea was valued at approximately $20.3 billion. This market is anticipated to experience substantial growth over the coming years, with projections indicating that it will reach an estimated size of $30.16 billion by 2031. This growth trajectory represents a compound annual growth rate (CAGR) of 5.9% during the forecast period. The increasing consumer preference for tea as a healthier alternative to other beverages, coupled with the rising trend of socializing in cafes and restaurants, is expected to drive this growth. The market's expansion is also supported by the introduction of innovative tea-based products and the growing popularity of specialty teas such as matcha and oolong. As more consumers seek out unique and high-quality tea experiences, the out-of-home tea market is poised to capitalize on these evolving consumer preferences. The market's robust growth prospects highlight the significant opportunities for businesses operating within this sector, as they strive to meet the diverse and changing demands of tea consumers worldwide.
| Report Metric | Details |
| Report Name | Out of Home Tea Market |
| Accounted market size in year | US$ 20300 million |
| Forecasted market size in 2031 | US$ 30160 million |
| CAGR | 5.9% |
| Base Year | year |
| Forecasted years | 2025 - 2031 |
| Segment by Type |
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| Segment by Application |
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| Consumption by Region |
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| By Company | Unilever Group, Tata Global Beverages Ltd, Associated British Foods, Celestial Seasonings, Inc., The Republic of Tea, Tenfu Corporation, Peet’s Coffee & Tea, Bettys and Taylors Group Limited, Kusmi Tea, Dilmah Ceylon Tea Company PLC, Starbucks Corporation, Costa Ltd, Nestle S.A., The Coca Cola Company, Pepsico, Inc. |
| Forecast units | USD million in value |
| Report coverage | Revenue and volume forecast, company share, competitive landscape, growth factors and trends |
