What is Global Connected Toys Market?
The Global Connected Toys Market is a rapidly evolving segment within the toy industry, characterized by toys that are integrated with digital technology to enhance play experiences. These toys are designed to connect to the internet or other devices, allowing for interactive and personalized play. The market includes a wide range of products, from simple toys that connect to smartphones or tablets to more complex systems that integrate with gaming consoles or virtual reality platforms. The primary drivers of this market are advancements in technology, increasing internet penetration, and the growing demand for educational and interactive toys. Parents and educators are increasingly recognizing the value of connected toys in promoting learning and development in children. These toys often incorporate elements of STEM (Science, Technology, Engineering, and Mathematics) education, making them appealing to parents who are keen on providing educational value through play. Additionally, the rise of smart home technology and the Internet of Things (IoT) has further fueled the growth of connected toys, as they can seamlessly integrate into the digital ecosystem of modern households. As technology continues to advance, the Global Connected Toys Market is expected to expand, offering new and innovative ways for children to learn and play.
Smartphone-Connected Toys, App-Connected Drones, Console-Connected Toys, Tablet-Connected Toys in the Global Connected Toys Market:
Smartphone-Connected Toys are a significant segment of the Global Connected Toys Market, leveraging the ubiquitous nature of smartphones to enhance play experiences. These toys often come with dedicated apps that allow children to interact with the toy in various ways, such as controlling movements, customizing features, or accessing additional content. For instance, a smartphone-connected robot might allow a child to program its movements or engage in interactive games that teach coding skills. The convenience of using a smartphone as a controller or interface makes these toys highly accessible and appealing to both children and parents. App-Connected Drones represent another exciting category within the market, combining the thrill of flying with the interactivity of digital technology. These drones are typically controlled via a smartphone or tablet app, offering features like live video streaming, aerial photography, and even augmented reality games. The integration of apps allows for a more immersive experience, as users can engage in challenges, track flight paths, and share their adventures on social media. Console-Connected Toys are designed to work with popular gaming consoles, providing an additional layer of interaction and engagement. These toys often come with sensors or NFC (Near Field Communication) technology that allows them to interact with console games, unlocking new levels, characters, or features. This integration not only enhances the gaming experience but also encourages physical play, as children can use the toys to interact with the game environment. Tablet-Connected Toys are similar to smartphone-connected toys but are designed to take advantage of the larger screen and processing power of tablets. These toys often come with educational apps that offer interactive lessons, games, and activities. For example, a tablet-connected puzzle might teach children about shapes, colors, and numbers through engaging animations and sound effects. The larger screen size of tablets allows for more detailed graphics and a more immersive experience, making these toys particularly appealing for educational purposes. Overall, the Global Connected Toys Market is characterized by a diverse range of products that leverage digital technology to enhance play experiences. Whether through smartphones, tablets, drones, or gaming consoles, these toys offer new and innovative ways for children to learn, play, and interact with the world around them.
2–5 Years, 6–8 Years, 9–12 Years, Teenagers in the Global Connected Toys Market:
The usage of Global Connected Toys Market varies significantly across different age groups, catering to the unique developmental needs and interests of children at various stages. For children aged 2–5 years, connected toys often focus on basic learning and sensory experiences. These toys are designed to be simple and intuitive, with features like lights, sounds, and interactive buttons that encourage exploration and discovery. Many of these toys incorporate elements of early childhood education, such as teaching colors, shapes, and numbers, through engaging and interactive play. For children aged 6–8 years, connected toys become more complex, offering opportunities for creative expression and problem-solving. This age group is often introduced to toys that incorporate elements of STEM education, such as building kits that teach basic engineering principles or coding toys that introduce programming concepts. These toys encourage critical thinking and creativity, allowing children to experiment and learn through hands-on play. For children aged 9–12 years, connected toys often focus on more advanced skills and interests. This age group is typically more tech-savvy and interested in toys that offer a higher level of interactivity and challenge. Toys in this category might include app-connected drones, robotics kits, or console-connected games that require strategic thinking and collaboration. These toys not only entertain but also educate, helping children develop important skills like problem-solving, teamwork, and digital literacy. For teenagers, connected toys often blur the line between play and technology, offering sophisticated experiences that appeal to their growing interests and abilities. This age group is likely to be interested in toys that offer a high degree of customization and personalization, such as programmable robots or virtual reality systems. These toys provide opportunities for creative expression and exploration, allowing teenagers to engage with technology in meaningful and innovative ways. Overall, the Global Connected Toys Market offers a wide range of products that cater to the diverse needs and interests of children and teenagers, providing opportunities for learning, creativity, and play at every stage of development.
Global Connected Toys Market Outlook:
In 2024, the global market for Connected Toys was valued at approximately US$ 3,393 million. This market is anticipated to experience significant growth, reaching an estimated size of US$ 6,932 million by 2031. This growth trajectory represents a compound annual growth rate (CAGR) of 10.9% over the forecast period. The expansion of this market can be attributed to several factors, including advancements in technology, increasing consumer demand for interactive and educational toys, and the growing integration of digital technology into everyday life. As more households adopt smart home technology and internet connectivity becomes more widespread, the demand for connected toys is expected to rise. These toys offer unique and engaging experiences that combine traditional play with digital interactivity, appealing to both children and parents. The market's growth is also driven by the increasing emphasis on STEM education, as connected toys often incorporate elements of science, technology, engineering, and mathematics, providing valuable learning opportunities for children. As the market continues to evolve, it is likely to see the introduction of new and innovative products that further enhance the play experience and offer new ways for children to learn and interact with technology.
| Report Metric | Details |
| Report Name | Connected Toys Market |
| Accounted market size in year | US$ 3393 million |
| Forecasted market size in 2031 | US$ 6932 million |
| CAGR | 10.9% |
| Base Year | year |
| Forecasted years | 2025 - 2031 |
| Segment by Type |
|
| Segment by Application |
|
| Consumption by Region |
|
| By Company | LEGO Group, Sphero, Mattel, PLAYMOBIL, Hasbro, Sony, K’NEX, Konami, PlayFusion, Anki, WowWee, DXTR Labs, Leka, Wonder Workshop |
| Forecast units | USD million in value |
| Report coverage | Revenue and volume forecast, company share, competitive landscape, growth factors and trends |
