Wednesday, July 16, 2025

Global Anime and Game Figures Market Research Report 2025

What is Global Anime and Game Figures Market?

The Global Anime and Game Figures Market is a fascinating and rapidly growing sector that caters to fans and collectors of anime and video game characters. These figures are meticulously crafted, often with incredible attention to detail, to represent beloved characters from popular anime series and video games. The market encompasses a wide range of products, from small, affordable figures to large, high-end collectibles. These figures are not just toys; they are cherished items for fans who wish to own a piece of their favorite series or game. The market is driven by the ever-increasing popularity of anime and video games worldwide, with a strong fan base in countries like Japan, the United States, and various parts of Europe. Collectors often seek out limited edition figures, which can become valuable over time. The market also benefits from the continuous release of new anime series and games, which introduce new characters and, consequently, new figures to collect. This dynamic and vibrant market is a testament to the enduring appeal of anime and video game culture, offering fans a tangible connection to the stories and characters they love.

Anime and Game Figures Market

1/4 Scale Figure, 1/6 Scale Figure, 1/7 Scale Figure, 1/8 Scale Figure, 1/10 Scale Figure, 1/12 Scale Figure, Q Version/Non-Scale Figure in the Global Anime and Game Figures Market:

In the Global Anime and Game Figures Market, figures are categorized by scale, which refers to the size of the figure in relation to the character's actual size. A 1/4 scale figure is one of the largest and most detailed types available, standing at approximately one-fourth the size of the character it represents. These figures are often highly detailed and can be quite expensive, appealing to serious collectors who appreciate the craftsmanship involved. A 1/6 scale figure is slightly smaller but still offers a high level of detail and quality. These figures are popular among collectors who want a balance between size and affordability. The 1/7 scale figures are a bit smaller and are often chosen for their detailed features and more accessible price point. They are a favorite among collectors who want to display multiple figures without taking up too much space. The 1/8 scale figures are even smaller and are among the most popular due to their affordability and the wide range of characters available. These figures are perfect for fans who want to collect a variety of characters without a significant investment. The 1/10 scale figures are smaller still, offering a more budget-friendly option for collectors. They are often used to create dioramas or scenes from anime and games. The 1/12 scale figures are among the smallest, often used for action figures that are poseable and come with various accessories. These figures are popular for their playability and versatility. Lastly, the Q Version or Non-Scale figures are unique in that they do not adhere to a specific scale. These figures are often stylized, with exaggerated features like large heads and small bodies, giving them a cute and whimsical appearance. They are popular among fans who appreciate a more playful representation of their favorite characters. Each scale offers something different, catering to a wide range of preferences and budgets within the Global Anime and Game Figures Market.

Online Sales, Offline Sales in the Global Anime and Game Figures Market:

The Global Anime and Game Figures Market utilizes both online and offline sales channels to reach a diverse audience of collectors and fans. Online sales have become increasingly important in recent years, offering a convenient way for consumers to browse and purchase figures from the comfort of their homes. Online platforms, such as dedicated e-commerce websites, auction sites, and even social media marketplaces, provide a vast selection of figures from various sellers around the world. This accessibility allows collectors to find rare and exclusive figures that may not be available in their local area. Additionally, online sales often include customer reviews and ratings, helping buyers make informed decisions. The convenience of online shopping, combined with the ability to compare prices and find deals, has made it a popular choice for many collectors. On the other hand, offline sales remain a vital part of the market, particularly for those who enjoy the experience of shopping in person. Physical stores, such as specialty hobby shops, comic book stores, and even large retail chains, offer a tactile experience where customers can see and sometimes even handle the figures before purchasing. This can be particularly appealing for collectors who want to inspect the quality and details of a figure up close. Offline sales also provide opportunities for community engagement, such as in-store events, figure exhibitions, and meet-ups for fans and collectors. These events can enhance the shopping experience and foster a sense of community among enthusiasts. Both online and offline sales channels have their unique advantages, and many collectors utilize a combination of both to build their collections. The synergy between these channels ensures that the Global Anime and Game Figures Market can cater to a wide range of consumer preferences, making it accessible to fans worldwide.

Global Anime and Game Figures Market Outlook:

The global market for Anime and Game Figures was valued at $12,510 million in 2024 and is expected to grow significantly, reaching an estimated size of $25,040 million by 2031. This growth represents a compound annual growth rate (CAGR) of 10.6% over the forecast period. This impressive growth rate highlights the increasing demand for anime and game figures, driven by the expanding fan base of anime and video games globally. The market's growth is fueled by the continuous release of new anime series and video games, which introduce new characters and, consequently, new figures to collect. Additionally, the rise of online sales platforms has made it easier for collectors to access a wide range of figures, including rare and exclusive items. The market's expansion is also supported by the growing popularity of anime and video game culture, which has become a significant part of mainstream entertainment. As more people become fans of anime and video games, the demand for figures representing their favorite characters is expected to continue rising. This growth trajectory indicates a bright future for the Global Anime and Game Figures Market, with opportunities for both established companies and new entrants to capitalize on the increasing demand for these collectible items.


Report Metric Details
Report Name Anime and Game Figures Market
Accounted market size in year US$ 12510 million
Forecasted market size in 2031 US$ 25040 million
CAGR 10.6%
Base Year year
Forecasted years 2025 - 2031
Segment by Type
  • 1/4 Scale Figure
  • 1/6 Scale Figure
  • 1/7 Scale Figure
  • 1/8 Scale Figure
  • 1/10 Scale Figure
  • 1/12 Scale Figure
  • Q Version/Non-Scale Figure
Segment by Application
  • Online Sales
  • Offline Sales
Consumption by Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia)
  • Asia-Pacific (China, Japan, South Korea, Taiwan)
  • Southeast Asia (India)
  • Latin America (Mexico, Brazil)
By Company Good Smile Company, Alter, MaxFactory, Bandai, Pop Mart, Kaiyodo, Kotobukiya, Aniplex+, HOT TOYS, Hobbymax, MegaHouse, Hasbro, Beijing Lezi Tiancheng, Aofei Entertainment, Square Enix, Medicom Toy, Funko, Sega
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

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