What is Global Buy Online Pick Up in Store (BOPIS) Market?
The Global Buy Online Pick Up in Store (BOPIS) Market is a rapidly evolving retail strategy that combines the convenience of online shopping with the immediacy of in-store pickup. This approach allows customers to browse and purchase products online and then collect them from a physical store location, often on the same day. This method not only saves time for consumers but also reduces shipping costs and enhances the overall shopping experience. Retailers benefit from increased foot traffic, which can lead to additional in-store purchases. BOPIS has gained significant traction due to its ability to bridge the gap between digital and physical retail spaces, offering a seamless shopping journey. As consumer preferences shift towards more flexible shopping options, BOPIS is becoming an integral part of retail strategies worldwide, catering to the growing demand for convenience and efficiency in the shopping process. This market is poised for continued growth as more retailers adopt this model to meet the evolving needs of their customers.
Clothing, Toys, Stationery and Books, Electronic and Media, Food and Personal Care, Furniture and Appliances, Others in the Global Buy Online Pick Up in Store (BOPIS) Market:
In the Global Buy Online Pick Up in Store (BOPIS) Market, various product categories are experiencing significant growth due to the convenience and efficiency this model offers. Clothing is one of the most popular categories, as it allows customers to try on items in-store after purchasing online, ensuring the right fit and style. This reduces the hassle of returns and exchanges, making it a preferred choice for fashion-conscious consumers. Toys are another category benefiting from BOPIS, especially during peak seasons like holidays when parents seek to secure popular items quickly. By purchasing online and picking up in-store, they can avoid shipping delays and ensure they get the desired products. Stationery and books also thrive in the BOPIS market, as students and professionals often need these items urgently. The ability to pick up these essentials on the same day as purchase is a significant advantage. In the electronics and media sector, BOPIS is particularly beneficial for high-demand items like smartphones, laptops, and gaming consoles. Customers can secure their purchases online and pick them up at their convenience, avoiding long wait times and potential stock shortages. Food and personal care products are also well-suited to the BOPIS model, as consumers can quickly replenish their supplies without waiting for delivery. This is especially useful for perishable items or when immediate needs arise. Furniture and appliances, while typically larger purchases, also benefit from BOPIS. Customers can view and select items online, then pick them up at a store, often with the option of scheduling delivery for larger items. This allows for a more streamlined shopping experience, as consumers can see the products in person before finalizing their purchase. Other categories, such as sporting goods, home improvement items, and pet supplies, also see advantages in the BOPIS market. The flexibility and convenience offered by this model cater to a wide range of consumer needs, making it an attractive option for both retailers and shoppers. As the BOPIS market continues to expand, it is likely to encompass even more product categories, further enhancing its appeal and utility.
Supermarket, Shopping Mall, Bookstore, Jewelry Shop, Others in the Global Buy Online Pick Up in Store (BOPIS) Market:
The usage of the Global Buy Online Pick Up in Store (BOPIS) Market is evident across various retail environments, each benefiting uniquely from this model. In supermarkets, BOPIS offers a practical solution for busy consumers who want to avoid the hassle of navigating crowded aisles. Customers can order their groceries online and pick them up at a designated time, ensuring they get fresh produce and other essentials without the wait. This service is particularly beneficial for working professionals and parents with tight schedules. Shopping malls, which house multiple retail outlets, also leverage BOPIS to enhance the customer experience. Shoppers can purchase items from different stores online and collect them in one trip, saving time and effort. This convenience encourages more frequent visits and can lead to increased sales across the mall. Bookstores, traditionally reliant on in-store browsing, have embraced BOPIS to cater to the digital-savvy consumer. Customers can reserve books online and pick them up at their convenience, ensuring they get the titles they want without delay. This model also supports local bookstores by driving foot traffic and potential additional purchases. Jewelry shops, known for their high-value items, use BOPIS to offer a secure and personalized shopping experience. Customers can select pieces online and arrange for in-store pickup, where they can try on items and receive expert advice. This approach combines the convenience of online shopping with the assurance of in-person service. Other retail environments, such as electronics stores, home goods retailers, and specialty shops, also benefit from BOPIS. The model allows them to offer a seamless shopping experience that meets the diverse needs of their customers. By integrating online and offline channels, these retailers can provide a more comprehensive service, enhancing customer satisfaction and loyalty. As the BOPIS market continues to grow, its application across various retail sectors will likely expand, offering even more opportunities for innovation and customer engagement.
Global Buy Online Pick Up in Store (BOPIS) Market Outlook:
The global market for Buy Online Pick Up in Store (BOPIS) was valued at $1,937 million in 2024 and is expected to grow significantly, reaching an estimated $3,455 million by 2031. This growth represents a compound annual growth rate (CAGR) of 8.7% over the forecast period. This upward trend highlights the increasing popularity and adoption of the BOPIS model among consumers and retailers alike. The convenience and efficiency offered by BOPIS are key drivers of this growth, as more consumers seek flexible shopping options that fit their busy lifestyles. Retailers are also recognizing the benefits of BOPIS, such as increased foot traffic, reduced shipping costs, and enhanced customer satisfaction. As a result, many are investing in technology and infrastructure to support this model, further fueling its expansion. The projected growth of the BOPIS market underscores its importance as a retail strategy and its potential to transform the shopping experience. As more retailers adopt this model, it is likely to become a standard offering in the retail industry, catering to the evolving needs of consumers and driving continued growth in the market.
| Report Metric | Details |
| Report Name | Buy Online Pick Up in Store (BOPIS) Market |
| Accounted market size in year | US$ 1937 million |
| Forecasted market size in 2031 | US$ 3455 million |
| CAGR | 8.7% |
| Base Year | year |
| Forecasted years | 2025 - 2031 |
| Segment by Type |
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| Segment by Application |
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| By Region |
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| By Company | Walmart, Zara, Home Depot, Macy's, Kohl's, Target, Barnes & Noble, Decathlon Group, Belk, Walgreens, Academy Sports + Outdoors, Saks Fifth Avenue, PetSmart, IKEA |
| Forecast units | USD million in value |
| Report coverage | Revenue and volume forecast, company share, competitive landscape, growth factors and trends |
