What is Fortified Gummies - Global Market?
Fortified gummies are a type of dietary supplement that combines the benefits of vitamins and minerals with the convenience and taste of gummy candies. These gummies are designed to provide essential nutrients that might be missing from a person's diet, making them an attractive option for both children and adults. The global market for fortified gummies has been growing rapidly due to increasing health awareness and the demand for convenient, tasty, and easy-to-consume supplements. These gummies come in various flavors and formulations, catering to different nutritional needs such as immune support, bone health, and energy boosting. The market is driven by factors such as the rising prevalence of chronic diseases, the growing trend of preventive healthcare, and the increasing popularity of functional foods. Additionally, the ease of consumption and the appealing taste of gummies make them a preferred choice over traditional pills and capsules. The fortified gummies market is also benefiting from advancements in food technology, which have enabled the incorporation of a wide range of nutrients into gummy formulations without compromising on taste or texture.
Pectin Based, Gelatin Based in the Fortified Gummies - Global Market:
Fortified gummies can be categorized based on their base ingredients, primarily pectin-based and gelatin-based. Pectin-based gummies are derived from fruits and are suitable for vegetarians and vegans, as they do not contain any animal products. Pectin is a natural carbohydrate found in the cell walls of fruits and is commonly used as a gelling agent in food products. Pectin-based gummies have a softer texture compared to gelatin-based gummies and are often preferred by consumers who follow plant-based diets. These gummies are also more stable in different temperature conditions, making them a popular choice in regions with varying climates. On the other hand, gelatin-based gummies are made from animal collagen, which is a protein derived from the connective tissues of animals. Gelatin provides a chewy texture that is characteristic of traditional gummy candies. Gelatin-based gummies are known for their ability to hold a wide range of shapes and forms, making them visually appealing and fun to consume. However, they are not suitable for vegetarians, vegans, or individuals with dietary restrictions related to animal products. Both pectin-based and gelatin-based gummies can be fortified with various vitamins, minerals, and other nutrients to cater to different health needs. For instance, vitamin C and zinc are commonly added for immune support, while calcium and vitamin D are included for bone health. The choice between pectin-based and gelatin-based gummies often depends on consumer preferences, dietary restrictions, and the specific nutritional benefits being sought. The global market for fortified gummies is witnessing a growing demand for both types, driven by the increasing awareness of the importance of nutrition and the convenience offered by gummy supplements. Manufacturers are continuously innovating to improve the taste, texture, and nutritional content of these gummies, ensuring they meet the diverse needs of consumers.
Online Sales, Offline Sales in the Fortified Gummies - Global Market:
The usage of fortified gummies in the global market can be broadly categorized into online sales and offline sales. Online sales of fortified gummies have seen significant growth in recent years, driven by the increasing penetration of the internet and the growing popularity of e-commerce platforms. Consumers find it convenient to purchase these products online due to the wide variety of options available, the ease of comparing prices, and the ability to read reviews and ratings from other users. Online platforms also offer the advantage of home delivery, which is particularly appealing to busy individuals and those who prefer to shop from the comfort of their homes. Additionally, online sales channels often provide detailed product information, including nutritional content and ingredient lists, helping consumers make informed decisions. On the other hand, offline sales of fortified gummies continue to play a crucial role in the market. Physical retail stores, including supermarkets, pharmacies, and health food stores, offer consumers the opportunity to see and feel the products before making a purchase. This tactile experience can be particularly important for new customers who are trying fortified gummies for the first time. Offline sales channels also benefit from the trust and credibility associated with established retail brands, which can influence purchasing decisions. Moreover, in-store promotions, discounts, and the availability of knowledgeable staff to provide recommendations and answer questions can enhance the shopping experience. Both online and offline sales channels have their unique advantages and cater to different consumer preferences. The global market for fortified gummies is expected to continue growing through both channels, driven by the increasing demand for convenient and tasty nutritional supplements. Manufacturers and retailers are likely to adopt a multi-channel approach to reach a wider audience and maximize their market presence.
Fortified Gummies - Global Market Outlook:
The global market for fortified gummies was valued at approximately USD 989 million in 2023. It is projected to grow significantly, reaching an estimated size of USD 2102.3 million by 2030, with a compound annual growth rate (CAGR) of 11.5% during the forecast period from 2024 to 2030. This substantial growth reflects the increasing consumer demand for convenient and enjoyable ways to consume essential nutrients. In North America, the market for fortified gummies was valued at USD million in 2023 and is expected to continue its upward trajectory, reaching USD million by 2030. The growth in this region is driven by factors such as rising health awareness, the popularity of preventive healthcare, and the preference for functional foods. The North American market is anticipated to grow at a CAGR of % during the forecast period from 2024 through 2030. This positive outlook for the global and North American markets indicates a strong and sustained demand for fortified gummies, driven by the convenience, taste, and nutritional benefits they offer.
| Report Metric | Details |
| Report Name | Fortified Gummies - Market |
| Forecasted market size in 2030 | US$ 2102.3 million |
| CAGR | 11.5% |
| Forecasted years | 2024 - 2030 |
| Segment by Type: |
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| Segment by Application |
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| By Region |
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| By Company | Nutra Solutions, Hero Nutritionals, Santa Cruz Nutritionals, Superior Supplement Manufacturing, Bettera Wellness, Better Nutritionals, Makers Nutrition, ABH Natures, SMP Nutra, Vitakem Nutraceutical, Herbaland, Cava Pharma, Prime Health, NutraLab Corp, Procaps (Funtrition), VitaWest Nutraceuticals, Amapharm, ParkAcre, Seven Seas Ltd, Allsep’s, Long Island Nutritionals (LIN), Sirio Pharma, Jiangsu Handian, TopGum, Themis Medicare (LIN), Domaco, Cosmax |
| Forecast units | USD million in value |
| Report coverage | Revenue and volume forecast, company share, competitive landscape, growth factors and trends |
