What is Global Sunless Tanner Market?
The Global Sunless Tanner Market is a vast and dynamic sector that has seen significant growth in recent years. This market encompasses a variety of products designed to give the skin a tanned look without exposure to the sun's harmful UV rays. These products are becoming increasingly popular as people become more aware of the dangers of excessive sun exposure and the importance of skin health. The market includes a range of products, from lotions and sprays to wipes and mousses, all designed to provide a natural-looking tan. The appeal of these products lies in their ability to provide a sun-kissed glow without the associated risks of sunbathing or tanning beds. As a result, the Global Sunless Tanner Market has seen substantial growth and is expected to continue to expand in the coming years.

DHA Based Tanners, Tyrosine Based Tanners, Temporary Bronzers, Other in the Global Sunless Tanner Market:
The Global Sunless Tanner Market is segmented into several categories based on the type of tanning agent used. DHA Based Tanners are the most common, using Dihydroxyacetone, a colorless sugar that interacts with the skin's proteins to produce a brown color. Tyrosine Based Tanners stimulate the body's natural tanning process by increasing the production of melanin, the pigment responsible for skin color. Temporary Bronzers provide an immediate but washable tan, ideal for one-off events or a quick fix. Other types of tanners include those that use natural ingredients like plant extracts or those that combine multiple tanning agents for a more complex and long-lasting tan. Each type of tanner has its own benefits and drawbacks, and the choice often depends on the user's skin type, desired tan intensity, and personal preference.
Men, Women in the Global Sunless Tanner Market:
The Global Sunless Tanner Market caters to a wide range of consumers, with products specifically designed for both men and women. For men, the market offers products that are easy to apply, have a masculine scent, and provide a natural-looking tan. These products are often marketed as a healthier alternative to sunbathing or tanning beds, appealing to men's increasing interest in skincare and grooming. For women, the market offers a wider range of products, from gradual tanners that build up a tan over several days to instant tanners for a quick glow. Many of these products also include skincare benefits, such as moisturizing ingredients or SPF protection, making them a popular choice for women looking for a multi-purpose product.
Global Sunless Tanner Market Outlook:
Looking at the market outlook, the Global Sunless Tanner Market was valued at a substantial US$ 1474.9 million in 2023. This value is expected to see a significant increase, with projections estimating it to reach US$ 1977.2 million by 2030. This represents a Compound Annual Growth Rate (CAGR) of 4.2% during the forecast period from 2024 to 2030. This growth can be attributed to several factors, including increased awareness of the dangers of sun exposure, the desire for a year-round tan, and the convenience and ease of use of sunless tanning products. As such, the future of the Global Sunless Tanner Market looks promising, with continued growth expected in the coming years.
Report Metric | Details |
Report Name | Sunless Tanner Market |
Accounted market size in 2023 | US$ 1474.9 million |
Forecasted market size in 2030 | US$ 1977.2 million |
CAGR | 4.2% |
Base Year | 2023 |
Forecasted years | 2024 - 2030 |
Segment by Type |
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Segment by Application |
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Consumption by Region |
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By Company | Avon Products, Beiersdorf, Christian Dior, Edgewell Personal Care, Fake Bake, Johnson & Johnson Services, Kao Corporation, L'Oreal, Shiseido, TanTowel, The Estee Lauder Companies, Unilever |
Forecast units | USD million in value |
Report coverage | Revenue and volume forecast, company share, competitive landscape, growth factors and trends |