What is Global Eyelash Serum Market?
The Global Eyelash Serum Market is an expansive and dynamic sector that focuses on the production and distribution of eyelash enhancing serums. These products are designed to boost the growth and health of eyelashes, providing consumers with fuller, longer, and more luscious lashes. The market encompasses a wide range of products, from high-end luxury brands to more affordable options, catering to a diverse consumer base. The global market value stood at a substantial US$ 1021.3 million in 2023 and is projected to grow significantly in the coming years. The market's growth is driven by increasing consumer awareness about the importance of eyelash health and the rising demand for beauty and personal care products. The market is also influenced by trends in the beauty industry, technological advancements in product formulation, and the growing influence of social media on consumer purchasing decisions.
Peptide based, Vitamin based, Prostaglandin derived, Eyelash Primer in the Global Eyelash Serum Market:
The Global Eyelash Serum Market is segmented into various product types, including Peptide based, Vitamin based, Prostaglandin derived, and Eyelash Primer based serums. Each of these product types caters to different consumer needs and preferences. Peptide-based serums, for instance, are designed to stimulate the growth of eyelashes at the follicular level, providing consumers with longer and thicker lashes. Vitamin-based serums, on the other hand, are formulated to nourish and strengthen the lashes, preventing breakage and promoting overall lash health. Prostaglandin derived serums are known for their effectiveness in enhancing lash growth, while Eyelash Primer based serums serve as a base for mascara, enhancing its effect and longevity. The diversity of product offerings in the market caters to a wide range of consumer needs and preferences, contributing to the market's growth and dynamism.
Supermarkets and Hypermarkets, Convenience Stores, Independent Retailers, Online Sales, Others in the Global Eyelash Serum Market:
The Global Eyelash Serum Market products are widely available across various retail channels, including Supermarkets and Hypermarkets, Convenience Stores, Independent Retailers, and Online Sales platforms. Each of these retail channels offers unique advantages to consumers. Supermarkets and Hypermarkets, for instance, provide consumers with the convenience of one-stop shopping, allowing them to purchase eyelash serums along with other personal care and beauty products. Convenience Stores offer the advantage of easy accessibility and quick shopping experiences, while Independent Retailers provide a more personalized shopping experience. Online Sales platforms, on the other hand, offer consumers the convenience of shopping from the comfort of their homes, with a wide range of products to choose from. The availability of eyelash serums across these diverse retail channels enhances their accessibility to consumers, contributing to the market's growth.
Global Eyelash Serum Market Outlook:
The Global Eyelash Serum Market has shown promising growth in recent years. In 2023, the market was valued at US$ 1021.3 million and is expected to reach a value of US$ 1472.3 million by 2030. This indicates a Compound Annual Growth Rate (CAGR) of 5.3% during the forecast period from 2024 to 2030. The market is dominated by the top five players who collectively hold a market share of about 39%. In terms of product types, Peptide based serums hold the largest market share, accounting for over 43% of the market. When it comes to application, Independent Retailers hold the largest market share, accounting for over 42% of the market. These figures highlight the market's potential for growth and profitability in the coming years.
| Report Metric | Details |
| Report Name | Eyelash Serum Market |
| Accounted market size in 2023 | US$ 1021.3 million |
| Forecasted market size in 2030 | US$ 1472.3 million |
| CAGR | 5.3% |
| Base Year | 2023 |
| Forecasted years | 2024 - 2030 |
| Segment by Type |
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| Segment by Application |
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| Consumption by Region |
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| By Company | Rodan & Fields, GrandeLASH-MD, RapidLash, NeuLash, Replenix, Vichy Laboratories, RevitaLash Cosmetics, Peter Thomas Roth, LashFOOD, Shiseido, Lancer Skincare, DIORSHOW, No7 |
| Forecast units | USD million in value |
| Report coverage | Revenue and volume forecast, company share, competitive landscape, growth factors and trends |
