What is Global Mens Grooming Products Market?
The global men's grooming products market is a dynamic and rapidly evolving sector that caters to the diverse grooming needs of men worldwide. This market encompasses a wide range of products designed to enhance personal care and appearance, including skincare, haircare, shaving products, deodorants, and toiletries. As societal norms around male grooming continue to shift, there is an increasing acceptance and demand for these products. Men are becoming more conscious of their appearance and are investing in grooming products to maintain a polished and well-groomed look. The market is driven by factors such as rising disposable incomes, urbanization, and the influence of social media, which promotes grooming as an essential aspect of modern masculinity. Additionally, the growing awareness of personal hygiene and the desire to look and feel good are propelling the demand for men's grooming products. Companies in this market are continually innovating to meet the evolving preferences of male consumers, offering products that cater to different skin types, hair textures, and personal styles. The global men's grooming products market is poised for steady growth as more men embrace grooming as an integral part of their daily routine.
Skin Care, Deodorants, Toiletries, Shaving Products, Others in the Global Mens Grooming Products Market:
The global men's grooming products market is segmented into various categories, each catering to specific grooming needs. Skincare products are a significant segment, addressing concerns such as acne, aging, and sun protection. These products include moisturizers, cleansers, serums, and sunscreens, formulated to suit different skin types and conditions. Men are increasingly investing in skincare to maintain healthy and youthful skin, driven by the desire to look presentable and confident. Deodorants and antiperspirants are another crucial category, essential for maintaining personal hygiene and combating body odor. These products are available in various forms, such as sprays, roll-ons, and sticks, offering long-lasting freshness and protection. Toiletries, including body washes, shampoos, and conditioners, are fundamental to daily grooming routines, ensuring cleanliness and hair care. Shaving products, such as razors, shaving creams, and aftershaves, are indispensable for men who prefer a clean-shaven look or well-groomed facial hair. The market also includes other grooming products like hair styling gels, beard oils, and fragrances, catering to diverse grooming preferences. As men become more conscious of their grooming habits, the demand for high-quality and effective grooming products continues to rise, driving innovation and growth in the market.
Youngy men, Old men in the Global Mens Grooming Products Market:
The usage of global men's grooming products varies significantly between younger and older men, reflecting differences in lifestyle, preferences, and grooming needs. Young men, often influenced by social media and celebrity culture, are more experimental with their grooming routines. They are more likely to try new products and trends, such as skincare regimens, hair styling products, and grooming tools. Young men prioritize products that offer quick and visible results, aligning with their fast-paced lifestyles. They are also more inclined to use grooming products that enhance their appearance and boost their confidence, such as anti-acne treatments, hair gels, and trendy fragrances. On the other hand, older men tend to focus on maintaining a classic and refined look. Their grooming routines are often centered around products that address aging concerns, such as anti-aging creams, hair colorants, and soothing aftershaves. Older men value products that offer comfort and effectiveness, prioritizing quality over novelty. They are more likely to invest in premium grooming products that cater to their specific needs, such as sensitive skin or thinning hair. Despite these differences, both young and old men are increasingly recognizing the importance of grooming in enhancing their overall well-being and self-esteem.
Global Mens Grooming Products Market Outlook:
In 2024, the global market for men's grooming products was valued at approximately $156.83 billion. This market is anticipated to grow steadily, reaching an estimated value of $196.61 billion by 2031. This growth trajectory represents a compound annual growth rate (CAGR) of 3.3% over the forecast period. The market's expansion is driven by several factors, including the increasing awareness of personal grooming among men, the influence of social media, and the availability of a wide range of grooming products tailored to different needs and preferences. As men become more conscious of their appearance and personal hygiene, the demand for grooming products is expected to rise. Companies in the market are focusing on innovation and product development to cater to the evolving preferences of male consumers. This includes the introduction of new formulations, packaging, and marketing strategies to attract a broader customer base. The steady growth of the men's grooming products market reflects the changing attitudes towards male grooming and the increasing acceptance of grooming as an essential aspect of modern masculinity. As the market continues to evolve, it presents significant opportunities for companies to expand their product offerings and capture a larger share of the growing demand.
| Report Metric | Details |
| Report Name | Mens Grooming Products Market |
| Accounted market size in year | US$ 156830 million |
| Forecasted market size in 2031 | US$ 196610 million |
| CAGR | 3.3% |
| Base Year | year |
| Forecasted years | 2025 - 2031 |
| Segment by Type |
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| Segment by Application |
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| By Region |
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| By Company | Molton Brown, L'Oréal, Unilever, Estée Lauder, COTY, Chanel, P&G, J&J |
| Forecast units | USD million in value |
| Report coverage | Revenue and volume forecast, company share, competitive landscape, growth factors and trends |
