What is Global Aftershave Lotions & Creams Market?
The Global Aftershave Lotions & Creams Market is a comprehensive study of the global market trends and growth prospects for aftershave lotions and creams. This market encompasses a wide range of products designed to soothe and moisturize the skin after shaving. These products are typically applied to the face and neck after shaving to prevent irritation and dryness. The market includes both mass-market products available at drugstores and supermarkets, as well as premium products sold at high-end department stores and specialty retailers. The market is driven by factors such as the growing male grooming trend, the increasing awareness of skin care, and the rising disposable income of consumers. However, the market also faces challenges such as the increasing popularity of beard culture, which reduces the need for shaving products, and the growing trend towards natural and organic personal care products, which may affect the demand for traditional aftershave lotions and creams. Despite these challenges, the market offers opportunities for growth, particularly in emerging markets where the concept of male grooming is still relatively new.
Lotions & Balm, Splash in the Global Aftershave Lotions & Creams Market:
The Global Aftershave Lotions & Creams Market is segmented into two main types of products: lotions & balms, and splash. Lotions and balms are typically thicker and more moisturizing, making them ideal for men with dry or sensitive skin. They often contain ingredients such as aloe vera, shea butter, and essential oils to soothe and hydrate the skin. On the other hand, splash is a lighter, more refreshing product that is often alcohol-based. It provides an immediate cooling effect and helps to tighten the pores, making it a popular choice for men with oily or acne-prone skin. Both types of products have their own unique benefits and appeal to different consumer preferences, contributing to the diversity and dynamism of the market.
Online, Offline in the Global Aftershave Lotions & Creams Market:
The Global Aftershave Lotions & Creams Market is also segmented by distribution channel into online and offline. The offline segment includes traditional brick-and-mortar retailers such as drugstores, supermarkets, department stores, and specialty retailers. These retailers offer the advantage of allowing consumers to try the product before purchasing, which can be particularly important for personal care products such as aftershave lotions and creams. On the other hand, the online segment includes e-commerce platforms and brand websites. Online shopping offers the convenience of home delivery and often a wider product selection, making it an increasingly popular choice for consumers. The growth of the online segment is further boosted by the rise of digital marketing and social media, which allow brands to reach a wider audience and engage with consumers in a more personalized way.
Global Aftershave Lotions & Creams Market Outlook:
The Global Aftershave Lotions & Creams Market outlook is promising. In 2022, the market was valued at US$ 1649.9 million. This figure is expected to increase to US$ 1960.5 million by 2029, representing a compound annual growth rate (CAGR) of 2.5% during the forecast period from 2023 to 2029. This growth is driven by factors such as the growing male grooming trend, the increasing awareness of skin care, and the rising disposable income of consumers. However, the market also faces challenges such as the increasing popularity of beard culture and the growing trend towards natural and organic personal care products. Despite these challenges, the market offers opportunities for growth, particularly in emerging markets where the concept of male grooming is still relatively new.
| Report Metric | Details |
| Report Name | Aftershave Lotions & Creams Market |
| Accounted market size in 2022 | US$ 1382.3 million |
| Forecasted market size in 2029 | US$ 1719.4 million |
| CAGR | 2.7% |
| Base Year | 2022 |
| Forecasted years | 2023 - 2029 |
| Segment by Type |
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| Segment by Application |
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| By Region |
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| By Company | Procter and Gamble, Unilever, Beiersdorf, Godrej Consumer Products Limited, L’Oréal, Colgate-Palmolive Company, Coty Inc., D.R. Harris & Co Ltd., Vi-john Group, Herbacin Cosmetic GmbH |
| Forecast units | USD million in value |
| Report coverage | Revenue and volume forecast, company share, competitive landscape, growth factors and trends |
