What is Global PVP in Cosmetic Market?
The Global PVP in Cosmetic Market is a fascinating and dynamic field that has been gaining significant attention in recent years. PVP, or Polyvinylpyrrolidone, is a water-soluble polymer that is commonly used in cosmetics for its binding, film-forming, and hair-fixing properties. It's a key ingredient in many skincare and hair care products, as well as in make-up and perfumes. The global market for PVP in cosmetics was valued at a substantial US$ 124 million in 2022. This figure is expected to rise to an impressive US$ 171.7 million by 2029, indicating a steady Compound Annual Growth Rate (CAGR) of 4.7% from 2023 to 2029.

PVP K-15, PVP K-30, PVP K-60, PVP K-90, Other in the Global PVP in Cosmetic Market:
Delving deeper into the specifics, there are several types of PVP used in the cosmetic industry, each with its unique properties and applications. These include PVP K-15, PVP K-30, PVP K-60, PVP K-90, and others. Among these, PVP K-60 holds the lion's share, accounting for over 30% of the total market. This dominance can be attributed to its versatility and efficacy in a wide range of cosmetic products.
Skincare, Hair Care, Make-up, Perfumes, Other in the Global PVP in Cosmetic Market:
The use of PVP in various areas of the cosmetic industry is widespread and varied. In skincare, it's used as a humectant to help retain moisture, and as a binder to keep the product's ingredients together. In hair care, it's used as a hair fixative, providing hold and shape to hairstyles. In make-up, it's used in mascaras, eyeliners, and lipsticks for its film-forming properties, helping the product adhere to the skin and last longer. In perfumes, it's used as a fixative to prolong the fragrance's longevity. Other uses of PVP in the cosmetic industry include its use in nail polishes, sunscreens, and anti-aging products.
Global PVP in Cosmetic Market Outlook:
To recap, the global PVP in Cosmetic Market is a robust and growing industry, with a market value expected to reach US$ 171.7 million by 2029. The market is dominated by a handful of manufacturers, who collectively hold over 80% of the market share. The most widely used type of PVP in cosmetics is PVP K-60, which accounts for over 30% of the market. The use of PVP is widespread across various areas of the cosmetic industry, including skincare, hair care, make-up, perfumes, and others.
Report Metric | Details |
Report Name | PVP in Cosmetic Market |
Accounted market size in 2022 | US$ 124 in million |
Forecasted market size in 2029 | US$ 171.7 million |
CAGR | 4.7% |
Base Year | 2022 |
Forecasted years | 2023 - 2029 |
Segment by Type |
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Segment by Application |
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Consumption by Region |
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By Company | BASF, Ashland, NIPPON SHOKUBAI, Boai NKY Pharmaceuticals, Jianhua Group, Jiaozuo Zhongwei, Special Products Pharmaceutical, Huangshan Bonsun Pharmaceuticals, Meida Fine Chemical, Sichuan Tianhua |
Forecast units | USD million in value |
Report coverage | Revenue and volume forecast, company share, competitive landscape, growth factors and trends |