Thursday, November 9, 2023

Global PVP in Cosmetic Market Research Report 2023

What is Global PVP in Cosmetic Market?

The Global PVP in Cosmetic Market is a fascinating and dynamic field that has been gaining significant attention in recent years. PVP, or Polyvinylpyrrolidone, is a water-soluble polymer that is commonly used in cosmetics for its binding, film-forming, and hair-fixing properties. It's a key ingredient in many skincare and hair care products, as well as in make-up and perfumes. The global market for PVP in cosmetics was valued at a substantial US$ 124 million in 2022. This figure is expected to rise to an impressive US$ 171.7 million by 2029, indicating a steady Compound Annual Growth Rate (CAGR) of 4.7% from 2023 to 2029.

PVP in Cosmetic Market

PVP K-15, PVP K-30, PVP K-60, PVP K-90, Other in the Global PVP in Cosmetic Market:

Delving deeper into the specifics, there are several types of PVP used in the cosmetic industry, each with its unique properties and applications. These include PVP K-15, PVP K-30, PVP K-60, PVP K-90, and others. Among these, PVP K-60 holds the lion's share, accounting for over 30% of the total market. This dominance can be attributed to its versatility and efficacy in a wide range of cosmetic products.

Skincare, Hair Care, Make-up, Perfumes, Other in the Global PVP in Cosmetic Market:

The use of PVP in various areas of the cosmetic industry is widespread and varied. In skincare, it's used as a humectant to help retain moisture, and as a binder to keep the product's ingredients together. In hair care, it's used as a hair fixative, providing hold and shape to hairstyles. In make-up, it's used in mascaras, eyeliners, and lipsticks for its film-forming properties, helping the product adhere to the skin and last longer. In perfumes, it's used as a fixative to prolong the fragrance's longevity. Other uses of PVP in the cosmetic industry include its use in nail polishes, sunscreens, and anti-aging products.

Global PVP in Cosmetic Market Outlook:

To recap, the global PVP in Cosmetic Market is a robust and growing industry, with a market value expected to reach US$ 171.7 million by 2029. The market is dominated by a handful of manufacturers, who collectively hold over 80% of the market share. The most widely used type of PVP in cosmetics is PVP K-60, which accounts for over 30% of the market. The use of PVP is widespread across various areas of the cosmetic industry, including skincare, hair care, make-up, perfumes, and others.


Report Metric Details
Report Name PVP in Cosmetic Market
Accounted market size in 2022 US$ 124 in million
Forecasted market size in 2029 US$ 171.7 million
CAGR 4.7%
Base Year 2022
Forecasted years 2023 - 2029
Segment by Type
  • PVP K-15
  • PVP K-30
  • PVP K-60
  • PVP K-90
  • Other
Segment by Application
  • Skincare
  • Hair Care
  • Make-up
  • Perfumes
  • Other
Consumption by Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia)
  • Asia-Pacific (China, Japan, South Korea, Taiwan)
  • Southeast Asia (India)
  • Latin America (Mexico, Brazil)
By Company BASF, Ashland, NIPPON SHOKUBAI, Boai NKY Pharmaceuticals, Jianhua Group, Jiaozuo Zhongwei, Special Products Pharmaceutical, Huangshan Bonsun Pharmaceuticals, Meida Fine Chemical, Sichuan Tianhua
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

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