What is Global Maternity Intimate Wear Market?
The Global Maternity Intimate Wear Market is a specialized segment of the apparel industry that caters to the unique needs of pregnant women. This market encompasses a range of products designed to provide comfort, support, and style to women during their pregnancy journey. These products include bras, panties, and other intimate wear items that are specifically designed and manufactured to accommodate the changing body shapes and sizes of pregnant women. The market is driven by factors such as the increasing awareness about the importance of wearing the right kind of intimate wear during pregnancy for health and comfort reasons, the growing number of pregnant women worldwide, and the rising disposable income that enables women to spend more on maternity care products. However, the market also faces challenges such as the high cost of maternity intimate wear and the availability of cheap substitutes. Despite these challenges, the market has been showing a steady growth trend.
Bra, Panty, Others in the Global Maternity Intimate Wear Market:
The Global Maternity Intimate Wear Market is segmented into different types of products such as bras, panties, and others. The bra segment holds the largest market share, accounting for about 50% of the total market. This is because bras are an essential part of a woman's wardrobe, especially during pregnancy when the breasts become larger and heavier, requiring more support. Maternity bras are designed with features such as wider straps, extra hooks, and soft cotton lining to provide maximum comfort and support to pregnant women. The panty segment also holds a significant market share as maternity panties are designed with features such as high waistbands and stretchable fabric to accommodate the growing belly. The other segment includes products like maternity camisoles, nightwear, and swimwear.
On-line, Franchised Store, Shopping Mall and Supermarket in the Global Maternity Intimate Wear Market:
The Global Maternity Intimate Wear Market finds its application in various areas such as online platforms, franchised stores, shopping malls, and supermarkets. The online platform holds a significant share in the market due to the convenience it offers to the consumers. Pregnant women can browse through a wide range of products from the comfort of their homes and make a purchase with just a few clicks. The products are also delivered at their doorstep, saving them the hassle of going out to shop. Franchised stores also hold a significant share in the market as they offer a wide range of branded maternity intimate wear products. Shopping malls and supermarkets also contribute to the market share as they offer a one-stop solution for all maternity care needs.
Global Maternity Intimate Wear Market Outlook:
The Global Maternity Intimate Wear Market, which was valued at US$ 4993 million in 2022, is expected to reach a value of US$ 6959.5 million by 2029. This indicates a Compound Annual Growth Rate (CAGR) of 4.8% during the forecast period of 2023-2029. The bra segment is the main contributor to this market, holding a share of about 50%. Similarly, the franchised store segment is the main application area of this market, also holding a share of about 50%. This growth can be attributed to the increasing awareness among pregnant women about the importance of wearing comfortable and supportive intimate wear during pregnancy, and the availability of a wide range of products catering to their specific needs.
| Report Metric | Details |
| Report Name | Maternity Intimate Wear Market |
| Accounted market size in 2022 | US$ 4993 million |
| Forecasted market size in 2029 | US$ 6959.5 million |
| CAGR | 4.8% |
| Base Year | 2022 |
| Forecasted years | 2023 - 2029 |
| Segment by Type |
|
| Segment by Application |
|
| Consumption by Region |
|
| By Company | Destination Maternity, JoJo Maman Bebe, Thyme Maternity, NOPPIES, Tytex A/S, Mothercare, Hanes, Cake Maternity, Lamaze Intimates, Rosemadame, JoynCleon, Bravado, Hotmilk, Amoralia, BelaBumBum, You! Lingerie, UKIMAMI, Mamaway, Gennie's, Mereville, Mammy Village, Huibao, Tingmei, Merries, JOYmom, Yunxiang, IQQI, Yunzhicai, Mammy's Secret, Lovesmama |
| Forecast units | USD million in value |
| Report coverage | Revenue and volume forecast, company share, competitive landscape, growth factors and trends |
