What is Global B2B Price Optimization and Management (POM) Software Market?
The Global B2B Price Optimization and Management (POM) Software Market is a dynamic and rapidly evolving sector that plays a crucial role in the business-to-business (B2B) landscape. This market revolves around software solutions designed to optimize and manage pricing strategies in a B2B context. These software solutions are integral to businesses as they help in determining the optimal price for products and services, taking into account various factors such as market demand, competition, and cost of production. The goal of POM software is to ensure that businesses price their offerings in a way that maximizes profitability while remaining competitive in the market. The software also aids in managing pricing strategies, ensuring that they align with the overall business objectives and market conditions. The POM software market is a global phenomenon, with businesses across the world leveraging these solutions to drive their pricing strategies.
Cloud Based, On-premises in the Global B2B Price Optimization and Management (POM) Software Market:
The Global B2B Price Optimization and Management (POM) Software Market can be segmented based on deployment into cloud-based and on-premises solutions. Cloud-based solutions are hosted on the vendor's servers and accessed through the internet. They are typically subscription-based and offer advantages such as scalability, flexibility, and reduced upfront costs. On the other hand, on-premises solutions are installed and run on the user's servers. They offer greater control over data and are typically preferred by businesses with stringent data security requirements. The choice between cloud-based and on-premises solutions depends on a variety of factors, including the business's size, budget, and specific needs.
SMEs, Large Enterprises in the Global B2B Price Optimization and Management (POM) Software Market:
The Global B2B Price Optimization and Management (POM) Software Market finds application in various areas, including Small and Medium Enterprises (SMEs) and Large Enterprises. SMEs often leverage POM software to compete effectively with larger businesses. The software helps them to price their products and services optimally, ensuring profitability while remaining competitive. On the other hand, large enterprises use POM software to manage complex pricing strategies across various markets and product lines. The software helps them to streamline pricing decisions and ensure consistency across different regions and business units.
Global B2B Price Optimization and Management (POM) Software Market Outlook:
The Global B2B Price Optimization and Management (POM) Software Market is a growing market, with its value standing at US$ 491.9 million in 2022. The market is expected to grow at a Compound Annual Growth Rate (CAGR) of 3.1% from 2023 to 2029, reaching a value of US$ 590.8 million by 2029. The largest segment of this market is the cloud-based solutions, which account for about 80% of the market. Large enterprises form the most common application area for POM software, accounting for over 59% of the market.
| Report Metric | Details |
| Report Name | B2B Price Optimization and Management (POM) Software Market |
| Accounted market size in 2023 | US$ 491.9 million |
| Forecasted market size in 2029 | US$ 590.8 million |
| CAGR | 3.1 |
| Base Year | 2023 |
| Forecasted years | 2023 - 2029 |
| Segment by Type |
|
| Segment by Application |
|
| By Region |
|
| By Company | Vendavo, Periscope, Pricefx, Conga, PROS, SPOSEA, Vistaar, Zilliant, Vistex |
| Forecast units | USD million in value |
| Report coverage | Revenue and volume forecast, company share, competitive landscape, growth factors and trends |
